Social Media & Marketing
Technical Writing
Through my time in university, I have continued my love for content creation but also learned I enjoy the behind-the-scenes of marketing. This portion of my portfolio shows my technical communication skills, my writing and data analyzing.
Phoenix Ballet Grant
Phoenix Ballet is searching for government grants from the state of Arizona in order to put on more productions and help them develop their company. Their mission is to bring the arts to those who don’t have access to it, this is through student matinee performances and discounted veterans tickets. With this grant their goal is to be able to afford to put on a full show of Swan Lake not only for the people of Phoenix but go on tour and perform in Sedona and Tucson.
This took extensive research on the company, both in what they present publicly and official documents that must be submitted along with the grant. This was also a team effort, I worked as the head of this project but worked with the director of the company, their board of directors, and accountants.
Yumiko Blog Series
A collection of hypothetical blog posts for Yumiko Dancewear. Long-form written content is just as important as short-form social media posts. Potential consumers could come from anywhere, this can be via social media, conversation, or a search engine.
Part of joining an already successful company is being able to blend and adapt to their brand. This skill took research and prior knowledge of things like color pallet and brand voice.
Brand Audit & Content Strategy
A brand audit and content strategy plan for Act’ble Pointe Shoes. The goal of this assignment was to research a companies marketing strategy and learn how SEO’s work and data analytics beyond their social media platforms, but also their website and overall business strategy.
This was created to gain knowledge of the companies audience and how they are reached. Through usability and testing you can see how a website operates and if that is suitable for the intended audience.
